Higher Diploma in Marketing

2 GCE A/L Passes, 5 GCE 0/L Credit Passes and good command of English Language OR Recognised level 4 qualification I Equivalent. For International Students: In accordance with the requirements of their qualification authorities.

Modules																											Credits
Principles of Marketing																											15
Business Environment																											15
Integrated Marketing Communication																											15
Consumer Buying Behaviour																											15
E-commerce & Internet Marketing																											15
Strategic Marketing Management																											15
Personal & Professional Development																											15
Product & Brand Management																											15
Sales Planning & Operations																											15
Business Decision Making																											15
Human Resources Management																											15
Managing Communication in Organisations																											15
Management Accounting																											15
Corporate Social Responsibility (CSR)																											15
Project Management																											15
Marketing Research																											15