16
240
Modules | Credits |
---|---|
Principles of Marketing | 15 |
Business Environment | 15 |
Integrated Marketing Communication | 15 |
Consumer Buying Behaviour | 15 |
E-Commerce & Internet Marketing | 15 |
Strategic Marketing Management | 15 |
Personal & Professional Development | 15 |
Product & Brand Management | 15 |
Sales Planning & Operations | 15 |
Business Decision Making | 15 |
Human Resources Management | 15 |
Managing Communication in Organisations | 15 |
Management Accounting | 15 |
Corporate Social Responsibility (CSR) | 15 |
Project Management | 15 |
Marketing Research | 15 |
2 GCE A/L Passes, 5 Credit Passes and good command of the English language or a recognised Level 4 Qualification / Equivalent. For International Students : As per the requirement of their qualification authorities.
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